YOU VERSUS

Project Type: Virtual Reality / Experiential
Client Name: American Express / U.S. Open
Location: Los Angeles / Dallas
Website: www.americanexpress.com

DELIVERABLES:

Development

Contract Negotiations

Production

Virtual Reality

Digital Video and CGI

Market Research

SAG Union Negotiations

Budgeting

Scheduling

OBJECTIVE:

Place current and future Amex card members closer to the action than ever before, delivering an entertainment experience they would never forget.

STRATEGY:

Move people beyond passive virtual reality and get them up and swinging. Guests would be handed a responsive haptic “racquet,” and once they slipped on the VR headset would find themselves transported onto a professional USTA court, facing down Maria Sharapova. Inside the virtual world they could return her groundstrokes, lobs and even her famous serve.

RESULTS:

  • First-ever VR to blend live-action video, CGI, and the ability to fully move in a virtual world as you moved in the real world
  • More than 70,000 fans experienced You Versus during the two weeks of the U.S. Open
  • The supporting video garnered more than 19 million online views — the most of any video in American Express history
  • Bill Gates played You Versus and tweeted his experience to his 24 million followers

YOU VERSUS

"The team did a flawless job of executing on production and distribution strategy and creating immersive, engaging content. My analogy is going to mix sports, but You Versus was a home run with fans. This project far exceeded our expectations."

- American Express

PRODUCTION STILLS

CASE STUDIES

scent lab (social media)

teamed up (broadcast)

analogia (experiential)

People are watching

LET'S ENGAGE THEM.