Project Type: Virtual Reality / Experiential
Client Name: American Express / U.S. Open
Location: Los Angeles / Dallas
Place current and future Amex card members closer to the action than ever before, delivering an entertainment experience they would never forget.
Move people beyond passive virtual reality and get them up and swinging. Guests would be handed a responsive haptic “racquet,” and once they slipped on the VR headset would find themselves transported onto a professional USTA court, facing down Maria Sharapova. Inside the virtual world they could return her groundstrokes, lobs and even her famous serve.